Hong Kong Media Report 2022 results unveiled – Marketing Interactive
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Each year, MARKETING-INTERACTIVE undertakes one of its most significant research projects to discover the media preferences of Hong Kong’s marketers. We hope to understand which media platforms marketers are interested in for advertising solutions across the digital, outdoor, TV, radio, and print platforms.
In this research, we ask respondents to name the magazines, TV stations, digital platforms or OOH groups they would use to target consumers across key industries, including luxury, local business, and finance.
How did we achieve this?
The media rankings were derived from questions in the annual Media Spend Benchmarking Survey. It employed an online questionnaire and surveyed its database of client advertisers and marketing services agency professionals. All answers given by respondents were considered by MARKETING-INTERACTIVE when finalising the rankings.
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source: https://news.oneseocompany.com/2022/10/30/hong-kong-media-report-2022-results-unveiled-marketing-interactive_2022103034718.html
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