Here’s Why Microsoft (NASDAQ:MSFT) Will Pay a Salty Sum for … – TipRanks
Microsoft is the latest among the big tech firms to be fined in Europe for its ambiguous targeted advertising strategy.
Microsoft (NASDAQ:MSFT) was recently fined $64 million by the French privacy regulator, the CNIL, for not enabling a quick and easy option for users to reject cookies on its Bing search engine. Investigators in France found that cookies were being deposited on users’ terminals without their consent when they visited the Bing site. Also, there was no prominent button for them to reject cookies.
Cookies not only help digital platforms track user search trends for targeted ads but also identify fraudulent or suspicious views of ads. Microsoft argued that those intending to defraud others shouldn’t require consent. Nonetheless, many regulators in the European Union do not consider targeted ads to be necessary for a website to function optimally.
Apart from the fine, Microsoft is also required to incorporate a prominent reject option for users who do not wish to add…
The post Here’s Why Microsoft (NASDAQ:MSFT) Will Pay a Salty Sum for … – TipRanks first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/12/23/heres-why-microsoft-nasdaqmsft-will-pay-a-salty-sum-for-tipranks_2022122338115.html
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