Here’s How to Fix Them

Duplicate meta descriptions are meta descriptions that are the same for two or more pages on your website.

A meta description is an HTML tag that holds a short summary of a webpage’s content. Search engines like Google often use them to generate descriptive snippets in search results.

Let’s see what duplicate meta descriptions look like in practice.

This is an example of two pages on a single website having the same meta description.

But why are duplicate meta descriptions an issue?

Duplicate meta descriptions can have a negative impact on the user experience and click-through rates from search engine results.

When two or more pages have the same meta descriptions, users may not be able to figure out what kind of content they can expect on each page.

That can cause confusion among your potential website visitors and cause them to seek answers elsewhere—possibly on your competitors’ websites that are ranking on the same search engine results pages (SERPs).

That can lead to a lower click-through rate, a dip in organic traffic, and potentially harm to your brand’s reputation.

Let’s explore how to easily find and fix duplicate meta descriptions in four steps.

1. Find Pages With Duplicate Meta Descriptions

You can easily find pages with duplicate meta descriptions with Semrush’s Site Audit tool.

Let’s see how it works.

Go to Site Audit.

If you’ve never used the tool before, have a look at these configuration instructions to set up your first project.

Once your audit is...