Heineken CEO Dolf van den Brink Talks Beer Sales Decline – Entrepreneur
Heineken CEO Dolf van den Brink appeared on CNBC‘s “Squawk Box Europe” on Monday after the company posted a 5.6% decline in beer sales in the first half earnings report of 2023.
“We always knew the first half of the year would all be about the inflationary pressures on our input costs, particularly in Europe, which is an important region to us,” he said on the program. “Overall we are quite happy with our strong revenue growth, we grew revenue between nine and 10% in 3 out of 4 regions.”
The CEO also said that Heineken, which is owned by L’Arche Green N.V. in the Netherlands,has been taking notes amid Bud Light’s recent sales woes.
According to NielsenIQ data, Bud Light beer sales fell by 24.5%, per CNBC, following backlash from the brand’s social media partnership with transgender influencer Dylan Mulvaney. The company placed the executives responsible for the campaign on leave.
Bud Light is owned by Anheuser-Busch InBev based in Belgium.
Related: Angry Customers Boycotting Bud…
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source: https://news.oneseocompany.com/2023/08/01/heineken-ceo-dolf-van-den-brink-talks-beer-sales-decline-entrepreneur_2023080148384.html
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