Healthcare Experiential Marketing: Helping Talented “Renegades” Stand…

The healthcare products and services industry is one where strong relationships and memorable experiences matter. You’ve got to impress prospects and open the door to further conversations about your medical devices, medications, etc., to succeed.

Consequently, many agencies specialize in healthcare event marketing. They help companies create in-person and online experiences that impress hospital procurement professionals, doctors, nurses, and other stakeholders.

How can an experiential marketing firm stand out among its competitors and convince companies to use its services? That’s the challenge that faced Slate360 and the reason they turned to The Creative Alliance for assistance.

Enhancing Slate360’s Brand

Slate360’s leadership and team members have many decades of cumulative experience. However, the agency itself is relatively “young.”

Conversations with the agency’s decision-makers made it clear that that unique blend of characteristics was and should continue to be a cornerstone of its brand. Specifically, the term “renegades” came up several times in our discussions.

So, it was decided to make that attitude the foundation of the firm’s marketing strategy in a way that says, “We’re not cocky, but we’ve got tremendous expertise and are confident we can help your company succeed.” And that started with formulating new, attention-getting messaging.

Making a Statement With Slate360’s Messaging: “We’re not your typical event marketing firm.”

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