Health Insurance Content Marketing | Brafton

Things at your health insurance company are… fine, you think. You have a considerable range of customers. You can’t please everyone, so some leave before more inevitably come in to replace them. Your team has designed a website, but you have to admit that it is not getting as many visitors as you would like.

Your team of leaders explains to you that health insurance companies like yours need to do more to get noticed. You need a presence on the internet and on social media. You need a content marketing agency.

As you look out your office window, hands folded behind your back, you turn your head ever-so-slightly.

“Get Brafton on the phone.”

The Importance of Content Marketing for Today’s Health Insurers

If you want to get your business known online, digital marketing is practically a must. So what is it, and why should health insurers give it the time of day?

Content marketing is a form of digital marketing and an indirect form of advertising. Instead of using radio jingles or TV spots, generate interest in your business by taking advantage of various marketing styles while always search engine optimization (SEO) in mind.

Let’s look at some common types of content marketing your health insurance company can use:

Blogs

Blogs can be called the bread and butter of content marketing. It is often educational in nature and explains a relevant topic before concluding with a call to action (CTA). The goal here is to make your brand an authority on topics relevant to your...