HBO Taps Roku Because It Needs A Boost; The In-App Browser Abomination – AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

HBO Maxed Out

Warner Bros. Discovery is an awkward forced marriage between two streaming services.

But Discovery is already wearing the pants in this relationship.

The original content slate for Discovery+ is going strong, while Warner Media’s HBO Max is taking cut after cut.

Except for “House of the Dragon,” the new “Game of Thrones” spinoff.

Warner Bros. Discovery is going big to back the potential tentpole, including a major marketing deal with Roku to promote the series on Roku smart TVs.

Roku launched an “Exclusive Fan Experience” home screen last week to hype up the “House of the Dragon” premiere on Sunday, including behind-the-scenes interviews, fun facts about the characters and “Game of Thrones” recaps.

There’s no telling what two days of marketing will accomplish, but under new ownership, HBO has to prove it’s a serious subscription driver.

Out, Out, Out With In-App Browsers

Facebook and…

Read Full Story: https://www.adexchanger.com/ad-exchange-news/monday-22082022/

The post HBO Taps Roku Because It Needs A Boost; The In-App Browser Abomination – AdExchanger first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/08/21/hbo-taps-roku-because-it-needs-a-boost-the-in-app-browser-abomination-adexchanger_2022082127947.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.