Hashtag Social Media – Musings from Brafton’s Social Team – The UGC Edition
Brafton’s monthly newsletter from the social team
In this month’s edition, we focus on the importance of user-generated content – UGC for short!
In this month’s edition you will find:
- Why UGC is important to your social presence…
- Some great examples of UGC and how it can be used…
- And some ways you can encourage your followers to create content for you!
#DYK
Let’s start with the basics.
User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. UGC comes in many forms – including images, videos, reviews, a testimonial or even a podcast!
Here’s a great example of organic UGC we repurposed for Hatfield Meats, a Brafton client, on Instagram:
So where does UGC come from?
UGC can be obtained from customers, brand loyalists, employees or a UGC creator. A UGC creator is someone who creates sponsored content that looks authentic but is designed to showcase a specific business or product. UGC creators do not create traditional organic UGC – they are paid by brands to create content that mimics traditional UGC.
And here’s a great example of UGC Creator content we repurposed for Hatfield Meats on Instagram:
Why is UGC important?
UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. The customer-centric content can be used on social media and other channels, such as email, landing pages or checkout...
source: https://news.oneseocompany.com/2023/05/19/hashtag-social-media-musings-from-braftons-social-team-the-ugc-edition_2023051944990.html
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