Hashtag Social Media — Musings from Brafton’s Social Team — Are you feeling lucky for St. Patrick’s Day?

Do you feel happy for St. Patrick’s Day?
This year is expected to be the biggest year yet for the holiday. Read on to find out more!

In this month’s edition you will find:

• Interesting retail facts about St. Patrick’s Day…
• Updates on a possible ban on TikTok, with a surprising reference to Irish shamrocks…
• And some fun St. Patrick’s Day Marketing Campaigns!

#DYK

According to the National Retail Federation61% of consumers plan to celebrate the holidays, a 54% increase from 2022.

Consumers also plan to spend a total of $6.9 billion — up $1 billion from last year. That comes out to about $43.84 per person!

To break these expenses down even further, men are expected to spend nearly $10 more on average than women — and mostly on booze.

As consumers begin to age out of the 18-34 age bracket, they are bringing their excitement for the holidays into new stages of their lives. Celebration plans among those aged 35 and above are on the rise!

#OMG

A ban on TikTok is edging closer in the US and EU as fears around user data and national security continue to rise.

According to Social Media Today, “TikTok’s European staff launched a new effort to win over EU regulators by outlining a plan to ensure European user data is stored only in its Ireland data center, and not accessible to Chinese staff.

The programme, called ‘Project Clover’, is being communicated to EU officials in the hope of avoiding further action in the region.

Meanwhile, in the US, TikTok launched a similar...