Has Google Ads lost all credibility? Why one advertiser says it’s time to leave – Search Engine Land
Google stunned the PPC community after openly admitting to quietly adjusting ad prices to meet targets. The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015.
The backtracking has infuriated digital marker Greg Finn – so much so that he now believes advertisers should consider leaving Google. But will others follow?
Here’s a recap of Greg’s comments from the Marketing O’Clock podcast.
Google has lost all trust and credibility
- “This is disheartening. First of all, the biggest detriment is that Google has lost all trust and credibility.”
- “All you have in life is your word.”
- “Google has admitted to trying to hit quarterly numbers so that the morale of its people living in high-cost areas is up – but that’s at the expense of the small businesses that it pretends to care about.”
- “Money doesn’t just appear, it comes out of every small business and big business’ pocket that is using Google’s…
The post Has Google Ads lost all credibility? Why one advertiser says it’s time to leave – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/09/26/has-google-ads-lost-all-credibility-why-one-advertiser-says-its-time-to-leave-search-engine-land_2023092650654.html
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