Harry, yer a [reporting] wizard; Monday’s daily brief – Search Engine Land

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Good morning, Marketers, and Google Ads (the artist formerly known as AdWords) turned 21 this weekend.

Did you know that Google Ads started as a service where marketers paid a monthly fee and Google would set up and manage the ad campaigns? Quite ironic considering many advertisers today are lamenting the loss of control and data as Google Ads invests in more automation and is managing many elements of ad campaigns itself. The company offered a self-service option for small businesses “who wanted to manage their own campaigns,” which is the foundation of our current Ads platform today.

What was AdWords like when it first ramped up? “The AdWords program provides low-cost exposure on one of the industry’s leading search engines with CPMs…

Read Full Story: https://searchengineland.com/harry-yer-a-reporting-wizard-mondays-daily-brief-375460

The post Harry, yer a [reporting] wizard; Monday’s daily brief – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2021/10/25/harry-yer-a-reporting-wizard-mondays-daily-brief-search-engine-land_202110257375.html

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