Halloween Sees a Surge in Popularity – and Anticipated Spending … – U.S. News & World Report
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Spooky season is here, and it’s back in a big way.
About 73% of Americans are planning to celebrate Halloween this year, the highest level in the 18 years that the National Retail Federation has conducted its annual survey, and well above the pandemic slump of 58% in 2020.
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Respondents to the survey said their ways of celebrating would include dressing in costume, handing out candy and decorating their home or yard. All those festivities amount to a big business, as the NRF anticipates that Halloween spending will exceed $12 billion this year.
What Are the Top Halloween Costumes for Americans?
Much of that spending – $4.1 billion – will be on costumes. Dressing up for the occasion is a big part of the fun, after all.
About half of that will be spent on costumes for the adults. Once again, the most popular costumes for adults are witch (No. 1) and vampire (No. 2), according to NRF. Barbie is the No. 3 most popular costume…
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