Half of top websites fail to meet Google usability standards – TechRadar

Many of the world’s top websites do not provide the ideal user experience (UX), both on desktop and mobile platforms, at least not by Google’s standards, a new report from Searchmetrics has found

The company recently analyzed the top 100 most visible websites on Google.com and found that by Google’s benchmarks, 50% don’t deliver a good desktop page experience, while 44% fail to do the same on the mobile platform.

Google’s benchmarks are called Core Web Vitals. It’s a new set of metrics the company introduced earlier this year, through which it tracks the UX provided by other websites and has a direct impact on SEO. Google’s reasoning is that it wants to provide its visitors with the best UX possible, and to do that – it wants its search engine results pages to show websites with the best UX – first.

Core Web Vitals were designed to motivate publishers into cleaning up their UX or face getting downgraded on the search engine…

Read Full Story: https://www.techradar.com/news/half-of-top-websites-fail-to-meet-google-usability-standards

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source: https://news.oneseocompany.com/2021/11/29/half-of-top-websites-fail-to-meet-google-usability-standards-techradar_202111299783.html

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