Guidelines And Best Practices — Smashing Magazine

Why is it so important to take into account older adults? One person in eight on the planet is over 60, and they are more online than ever. Approximately one billion people aged 60+ are alive today. Most of them are healthy and active and have discretionary income. Moreover, it is growing faster than any other age group and is projected to be 20% of the world’s population (~2 billion people) by 2050. They are also the fastest-growing category of e-commerce shoppers.

Older people today are adopting technology more than ever before. From the use of the Internet, smartphones, tablets, and wearables to smart TVs and speakers, a growing number of older people are users. Ownership of smartphones, for example, increased from 70% to 77% among the 50+ population in the United States between 2017 and 2021. Moreover, during the Covid-19 pandemic, there was a significant rise in older adults’ motivation to use digital technology.

However, many older people still lack sufficient Internet connectivity or...