Guest Post: How natural language generation… – Travolution

Eduardo Sarciat, ad-machina director at Making Science explains how Iberostar achieved ‘overwhelming success’ applying Artificial Intelligence to Search Engine Marketing post COVID

For some marketers the idea of a computer lovingly crafting prose to capture customer attention may send shivers down their spine, but on the whole, the industry is embracing this form of technology. In 2018, just 29% of marketers used AI solutions; only two years later this had shot up to 84%.

It is safe to say then that most marketers use AI already in one form or another. But where can marketers best utilise AI functionality to create and deliver a brands’ tone of voice, and build connections with consumers, while also considering campaign objectives?

One way that brands can use AI to significantly increase advertising personalisation and relevance for the customer is in Search Engine Marketing (SEM) campaigns; a powerful tool in the marketing mix, particularly when combined with AI assistance.

This…

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source: https://news.oneseocompany.com/2022/04/13/guest-post-how-natural-language-generation-travolution_2022041317870.html

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