Growth of Location Based Marketing and Its Importance – MarTech Series
Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. They can make use of this opportunity to sell their products and services directly, but unfortunately every marketer is not using location based technology in an effective way, one of the things necessary to drive impact through this type of channel…
What is location-based marketing?
Using information from mobile devices, location-based marketing enables people to see material that is pertinent to their present and past locations.
Location-based marketing also goes by the titles of proximity-based marketing, geotargeting marketing, hyperlocal marketing, and geolocation marketing.
Through geofencing or targeting, location data is frequently used. For instance, when individuals visit a clothing store, the business must focus an advertisement in that region to entice them to come in and purchase…
The post Growth of Location Based Marketing and Its Importance – MarTech Series first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/01/05/growth-of-location-based-marketing-and-its-importance-martech-series_2023010538824.html
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