Growing state cannabis industry faces advertising limits to reach new customers – Spartan Newsroom
0:00
Off Air
/ 2:09
1x
As Michigan’s marijuana market matures, area industry professionals say standing out via advertising and marketing is becoming more important.
But cannabis can’t be advertised in Michigan in the same way as many other products. Dispensaries and other marijuana-related businesses face rules by state regulators as well as a variety of restrictions by online and social media companies.
That makes it tougher for the industry to bring in new customers.
“What you’re saying in your advertising is where it gets very heavily regulated and is very much a challenge for this industry as opposed to other industries,” said Jayme Taylor, marketing and communications director of Lansing-based Carbidex, which grows marijuana and sells related products through its chain of three dispensaries that operate as The Botanical Co.
The need to market
Michigan’s marijuana marketplace is quickly maturing, with significant competition among…
Read Full Story: https://news.jrn.msu.edu/2022/05/growing-state-cannabis-industry-faces-advertising-limits-to-reach-new-customers/
The post Growing state cannabis industry faces advertising limits to reach new customers – Spartan Newsroom first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/05/10/growing-state-cannabis-industry-faces-advertising-limits-to-reach-new-customers-spartan-newsroom_2022051019553.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.