Growing Into In-House SEO Leadership With Tessa Nadik – Search Engine Journal
How does one go from a marketing organization of one to leading multi-disciplinary SEO teams in-house for big brands? Tessa Nadik shares her story.
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Evolving and maturing in your career from a tactical SEO professional to a strategic leader is no easy feat, and there are plenty of people who will question your aspirations along the way.
Just ask Tessa Nadik, the Senior Director of SEO Product and Content Strategy for Kelley Blue Book and Autotrader.
“I cannot count the number of times I was told, ‘SEO is not a career path,’” Nadik told me recently.
“SEO is a fulfilling career path with endless growth opportunities, especially if you do well with analysis, critical thinking, and constant change. I spent too much time thinking, ‘What’s next?’ when in reality, SEO itself is a very valid career path,” she added….
Read Full Story: https://www.searchenginejournal.com/seo-leadership-career-nadik/442311/
The post Growing Into In-House SEO Leadership With Tessa Nadik – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/03/29/growing-into-in-house-seo-leadership-with-tessa-nadik-search-engine-journal_2022032916994.html
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