Grammarly’s SEO Strategy: 11 Interesting Insights

Grammarly is a writing assistant. According to our data, its website gets an estimated 22.2M monthly search visits across 2,468 published pages.

If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M per month.

In this post, I’ll share 11 takeaways from my deep dive into the company’s SEO strategy.

Grammarly gets an estimated 7.8M monthly search visits from search queries containing the phrase “grammarly.” That’s 38.6% of its total organic traffic.

Ironically, however, it gets at least a further 590K monthly searches for keywords containing brand misspellings.

Given that it has 30M daily users (by its own estimates), this is hardly surprising. In fact, there are over 37K queries in our US keyword database containing “grammarly” with a total estimated monthly search volume of 3.1M.

Grammarly’s homepage gets an estimated 6.6M monthly search visits—almost a third of its total traffic.

Despite the company seemingly making some effort to target the keyword “writing assistant” on its homepage (it’s in the page’s title tag), almost all of its traffic is branded.

In fact, its homepage is responsible for 84.6% of all its branded traffic.

Just 277 of Grammarly’s 2,468 pages attract the bulk of its organic search traffic—20.1M monthly visits.

This traffic goes to a mix of free tools, blog...