Government of India to make Silicon Valley tech giants pay for content to news publishers – WION

The Government of India is expected to soon take a call and make the big tech Silicon Valley companies such as Google (owns YouTube), Meta (owns Facebook, WhatsApp, Instagram), Twitter and Amazon pay the local Indian publishers as well as digital publishers’, a share of the revenue for the original content churned by them.

Up until now, the big tech companies, using the lack of legislation, have managed to avoid payments to the news platforms. With opaque ad-sharing revenue models, the major chunk of advertising revenue stays with the big tech companies. Often, the digital publishers are left lamenting about not receiving their fair revenue share.

Minister of State for IT and electronics Rajeev Chandrasekhar stated that the government was seriously considering formulating new rules to correct the anomaly of the situation.

“The market power on digital advertising that is currently being exercised by the Big Tech majors, which places Indian media companies at a position of…

Read Full Story: https://www.wionews.com/india/government-of-india-to-make-silicon-valley-tech-giants-pay-for-content-to-news-publishers-498052

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source: https://news.oneseocompany.com/2022/07/16/government-of-india-to-make-silicon-valley-tech-giants-pay-for-content-to-news-publishers-wion_2022071623698.html

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