Google’s unlawful grip on search could shatter its market dominance – Yahoo Finance
The court ruling that Google is a “monopolist” could have ripple effects across the entire tech industry.
A recent analyst note from Wedbush Securities lays out some of the possible scenarios. Some are more likely than others, and not all are favorable for Google—though some could be. The options on the table include a ban on the billions’ worth in exclusivity agreements Google struck with other companies, a massive fine, or the long-shot possibility that Apple seizes the opportunity to parachute into the search engine business itself, potentially with a formidable player like OpenAI, according to Wedbush.
For consumers, the end of “Let me google that for you,” a term that officially became a verb in 2006, could mean that it will ultimately be easier for them to access other search engines. But just because access is easier doesn’t mean Google’s business will evaporate. Consumers could simply choose it over competitors. However, if Google’s position were to slip, it could open the…
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source: https://news.oneseocompany.com/2024/08/06/googles-unlawful-grip-on-search-could-shatter-its-market-dominance-yahoo-finance_2024080657926.html
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