August 07  SEONews

Google’s so-called monopoly could change fast as AI gains steam – National Post


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SAN FRANCISCO — A federal judge has branded Google as a ruthless monopolist bent on suffocating its competitors. But how do you go about creating alternatives to a search engine that’s synonymous with internet exploration?

It’s a process that may take years to unfold as Google appeals the landmark decision issued Monday by U.S. District Judge Amit Mehta. And with that kind of time frame looming, the forces of technological upheaval may make the exercise moot.

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The rise of artificial intelligence may reshape the landscape more quickly and profoundly than any judge ever could. The way consumers navigate the internet is more likely to be affected by advances in AI products — such as OpenAI’s ChatGPT and Google’s own Gemini — before a nearly four-year-old case brought by the U.S. Justice Department is finally resolved.

Even so, Mehta’s 277-page ruling Monday creates challenges for Google that company founders Larry Page and Sergey Brin probably didn’t…

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