Google’s SEO Best Practices For News Websites – Search Engine Journal
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Google Search Advocates Daniel Waisberg and Cherry Prommawin recently shared valuable insights in a video on best practices for news websites.
Google aims to help news organizations increase their content’s visibility and drive more traffic.
Here’s what the Search Advocate team advises to gain a more substantial presence on Search and News surfaces.
Where News Appears On Google
Waisberg and Prommawin begin the video by clarifying how news content can be featured on Google.
They highlighted two key places where Google News content can appear – the Top Stories and the News tab.
The Top Stories carousel, a search feature displaying relevant and high-quality news content, varies in appearance based on the user’s query, device, and location.
The News tab focuses on news-related results, distinct from Google News itself.
They then delved…
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source: https://news.oneseocompany.com/2023/05/15/googles-seo-best-practices-for-news-websites-search-engine-journal_2023051544846.html
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