Google’s Search Dominance Will Face New Threats – Skift Travel News
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If you’d asked anyone a couple of years ago for the biggest threat facing Google’s travel business, the answer would surely have been regulation.
Regulators in Europe and antitrust cases in the U.S. were putting pressure on the world’s dominant search engine. Today Google faces a second, and possibly greater risk: competition.
OpenAI, the company behind ChatGPT, recently debuted SearchGPT, a browser-based search engine that offers real-time links for news, maps, sports, weather and almost everything else.
In its launch announcement, OpenAI said travel would be a key target. “We plan to keep improving search, particularly in areas like shopping and travel, and leverage the reasoning capabilities of the OpenAI o1 series to do deeper research.”
Even before OpenAI opens its platform to advertising, a move widely expected, eMarketer estimates that Google’s share of the U.S. search advertising market will fall…
The post Google’s Search Dominance Will Face New Threats – Skift Travel News first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/12/10/googles-search-dominance-will-face-new-threats-skift-travel-news_2024121059430.html
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