Google’s Search Dominance Falters As AI And TikTok Rise – Evrim Ağacı
In the ever-evolving digital landscape, Google has long been a dominant force as the primary search engine since its launch on September 4, 1996. However, that dominance is now showing signs of decline. According to a report from Search Engine Land on January 16, 2025, Google’s market share has fallen below 90% in the past three months, a situation that hasn’t occurred since 2015. This significant dip can largely be attributed to the rise of artificial intelligence (AI) technologies and the surging popularity of social media platforms.
AI platforms such as Perplexity and ChatGPT are reshaping the search experience by providing more relevant and contextual results than traditional search engines. These new technologies leverage natural language processing to understand user intent better, moving beyond simple keyword matching. As a result, users are finding their search experiences more interactive and efficient.
Furthermore, TikTok has emerged as a surprising player in the realm of…
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source: https://news.oneseocompany.com/2025/03/19/googles-search-dominance-falters-as-ai-and-tiktok-rise-evrim-aac_2025031960467.html
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