Google’s search defaults prey on power of habit, expert says in antitrust trial – Tech Xplore
Antonio Rangel, a behavioral economist and professor at the California Institute of Technology, knows how to get you to grab a cereal box off a supermarket shelf using product placement and consumer habits. And he said Google understands the same tricks, which is why the tech giant has fought so hard to keep itself as the default search engine on mobile phones.
“If I can move your eyes, if I can manipulate your fixations, I can manipulate your choices quite a bit,” Rangel said as an expert witness called by the U.S. government in its landmark antitrust trial against Alphabet Inc.’s Google.
Rangel said in testimony Wednesday and Thursday that his research on the prime placement of cereal boxes in stores was relevant to his assessment of search engine defaults. He found that getting prominent real estate on a web browser or mobile phone discourages people from switching to rival search engines. Consumers are reluctant to change behaviors that have hardened into habit, he said.
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source: https://news.oneseocompany.com/2023/09/15/googles-search-defaults-prey-on-power-of-habit-expert-says-in-antitrust-trial-tech-xplore_2023091550230.html
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