Google’s review deletions: Why 5-star reviews are disappearing – Search Engine Land
Google reviews are powerful. They’re essential for building trust, attracting customers, and boosting local SEO.
But what happens to your local visibility and online reputation when these valuable reviews suddenly vanish?
We’ve recently noticed a concerning trend:
A significant number of reviews are being deleted. And not just the negative ones.
To uncover the reasons behind these deletions, GMBapi (disclosure: I’m co-founder of the company) conducted extensive research, analyzing 5 million reviews from our customer base across 79 countries and over 20,000 locations.
The results were surprising, to say the least.
The 5-star shocker: Google’s war on fake reviews
While you might expect negative reviews to be the primary target, our analysis revealed that a staggering 73.1% of deleted reviews were actually 5-star ratings.
This indicates that Google is actively combating fake and incentivized reviews, aiming to maintain the integrity of its platform.
Businesses that engage in practices…
The post Google’s review deletions: Why 5-star reviews are disappearing – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/12/20/googles-review-deletions-why-5-star-reviews-are-disappearing-search-engine-land_2024122059604.html
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