Google’s Plans To Kill Third-Party Tracking Cookies in Chrome Hits … – Digital Information World
Google began the year with a major setback after its proposal to kill third-party cookies in the Chrome Browser was recently rejected.
The whole idea was to prevent the idea of targeted advertising from being eliminated through this means but it seems like the plan won’t be able to continue further after rejection by the main web standard firm.
News like this is never great for anyone to hear especially when you’re talking about the online ad industry of today that’s racing to achieve its deadline for 2024. This was when the search engine giant hoped to eliminate tracking through this means from its Chrome, which in case you didn’t know is the world’s leading browser for searches.
Google says it has been working hard since 2020 to try and experiment with cookieless proposals which would be a part of the new initiative called Privacy Sandbox. The design enables targeting advertising to work across the web but in a manner that makes sure privacy is guaranteed.
One common proposal…
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source: https://news.oneseocompany.com/2023/01/15/googles-plans-to-kill-third-party-tracking-cookies-in-chrome-hits-digital-information-world_2023011539227.html
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