Google’s Pirate Update can cause 89% drop in search traffic for offending site – Search Engine Land

On February 8, 2022, Google released a document to the U.S. Copyright Office saying “when a site is demoted [by the Pirate update], the traffic Google Search sends it drops, on average, by 89% on average.” This is a statement about Google’s efforts to remove sites that “received a large number of valid removal notices” over DMCA requires, hence the Google Pirate update from 2012.

The Pirate update. The Pirate update, which Google originally called the DMCA update, looked at if a site had a large number of DMCA takedown requests and if so, it demoted the site. Google officially only confirmed updating this algorithm once after its launch in 2012, that was in 2014. It is without a question that Google runs this algorithm update periodically to catch new sites that may be copying copyrighted content from others. But Google clearly does not announce each time the search company runs this update.

Google said in the new PDF document “we have developed a “demotion signal” for Google Search…

Read Full Story: https://searchengineland.com/googles-pirate-update-leads-to-89-drop-in-search-traffic-380699

The post Google’s Pirate Update can cause 89% drop in search traffic for offending site – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/02/22/googles-pirate-update-can-cause-89-drop-in-search-traffic-for-offending-site-search-engine-land_2022022214638.html

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