Google’s permission-based marketing: Will it mean better return for every ad dollar spent? – Exchange4Media

At the recently held Google I/O developer conference, the search engine giant announced that it will be launching a new tool that will allow users to moderate what kinds of ads pop up on their screens

At its recently held Google I/O developer conference, the search engine giant announced that it will be launching a new tool later this year to give users around the world more control over the ads they see. As part of its new focus on user-first policies, My Ad Center will allow Google users to moderate what kinds of ads pop up on their screens. This means users can personalize their ad viewing experience and choose the brands they want to see when it comes to advertising, across YouTube, Search and the Discovery Feed. Users will also have the option to choose the amount of personalization they are comfortable with, meaning no more ad pop-ups that mirror your searches and conversations.

Given the ubiquity of Google ads, this is obviously good news for customers increasingly concerned…

Read Full Story: https://www.exchange4media.com/digital-news/googles-permission-based-marketing-better-return-for-every-ad-dollar-spent-120343.html

The post Google’s permission-based marketing: Will it mean better return for every ad dollar spent? – Exchange4Media first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/05/18/googles-permission-based-marketing-will-it-mean-better-return-for-every-ad-dollar-spent-exchange4media_2022051820164.html

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