Google’s Local Guide program: Wins, woes and what’s next? – Search Engine Land
Is becoming a local guide worth the investment of your time and energy?
As we approach the 10th anniversary of this major Google program, evaluating its successes and failures will help you answer this question for yourself.
What is Google’s Local Guides program?
Google’s Local Guides program is an open-source project that allows contributors, officially called “Local Guides,” to upload photos, answers, reviews, edits and other content to Google Maps and related Search products in exchange for benefits, including points and perks.
Key Google Local Guides moments
- 2015: Google rolls its City Experts into its new Local Guides program.
- 2016: Google gamifies the program by offering Local Guides points in exchange for activities like photo uploads and listing edits and perks like one terabyte of free storage; 5 million users signed up to be Local Guides within this first year.
- 2019: Within four years of launching, Google’s Local Guides program attracted 120 million members in 24,000…
The post Google’s Local Guide program: Wins, woes and what’s next? – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/11/13/googles-local-guide-program-wins-woes-and-whats-next-search-engine-land_2024111359023.html
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