Google’s John Mueller On Links From News Sites – Search Engine Journal
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Google’s John Mueller commented in a Twitter discussion about the supposed ranking power of links from news sites and offered a different way of thinking about how Google treats those links.
Links from Viral PR Campaigns
The discussion on Twitter started with a tweet by Patrick Stox, commenting on an article he wrote for AHREFS (Does Going Viral Help With SEO? Not Really).
He tweeted:
“I looked at dozens of examples of sites going viral, award winners, case studies, etc.
I thought for sure all those links from major news sites would help the sites rank better for other terms.
Spoiler alert: I was wrong.”
Patrick wrote that many SEOs contacted him privately to share case studies of their success PR news campaigns and how they worked for SEO.
But Patrick said that none of them showed clear evidence that the PR link campaign was…
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