Google’s John Mueller Cautions Against Keyword-Rich Domains – Search Engine Journal
Keyword-rich domains may harm a website’s long-term success, warns Google Search Advocate John Mueller. Here are five reasons why.
- Google’s John Mueller suggests that keyword-rich domain names may be detrimental to a website’s long-term success.
- Keyword-rich domain names can be associated with spam, make it harder to change business focus or expand offerings, and lack a brand name.
- Building a solid brand identity with a unique domain name can be more effective for building customer loyalty and growing a business.
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Keyword-rich domain names were once thought to be an effective way to increase a website’s visibility and improve search engine rankings.
However, there are several reasons why keyword-rich domain names can be detrimental to a website’s success.
In response to a thread on Reddit, Google Search Advocate John…
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source: https://news.oneseocompany.com/2023/02/15/googles-john-mueller-cautions-against-keyword-rich-domains-search-engine-journal_2023021540678.html
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