Google’s Free Booking Links: The Secret Weapon for Hotels in the … – Hospitality Net

There’s no denying the dominance of Google when it comes to search marketing. In October 2022, Google’s market share of search was 91.2%, making it by far the most popular search engine in the world.
For hotels, Google offers numerous opportunities for reaching the hundreds of millions of travellers who search for hotels on Google every day. One option that has been gaining a lot of traction recently is Google Hotel Ads (GHA), a metasearch platform.

What Is Hotel Metasearch?

Metasearch platforms like Tripadvisor, Kayak, Trivago and Google Hotel Ads display a hotel’s rate offerings pulled from a variety of booking sources on one page. Travellers love them because they can compare rates without having to visit every site. To make a reservation, users click through to their preferred booking source.

To display a direct link on metasearch results pages for a given hotel, the hotel and online travel agencies must bid for placement and pay a fee for every click. If the hotel doesn’t…

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The post Google’s Free Booking Links: The Secret Weapon for Hotels in the … – Hospitality Net first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/02/02/googles-free-booking-links-the-secret-weapon-for-hotels-in-the-hospitality-net_2023020240059.html

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