Google’s ‘CEO’ image search gender bias hasn’t really been fixed – UW News

We use Google’s image search to help us understand the world around us. For example, a search about a certain profession, “truck driver” for instance, should yield images that show us a representative smattering of people who drive trucks for a living.

But in 2015, University of Washington researchers found that when searching for a variety of occupations — including “CEO” — women were significantly underrepresented in the image results, and that these results can change searchers’ worldviews. Since then, Google has claimed to have fixed this issue.

A different UW team recently investigated the company’s veracity. The researchers showed that for four major search engines from around the world, including Google, this bias is only partially fixed, according to a paper presented in February at the AAAI Conference of Artificial Intelligence. A search for an occupation, such as “CEO,” yielded results with a ratio of cis-male and cis-female presenting people that matches the current…

Read Full Story: https://www.washington.edu/news/2022/02/16/googles-ceo-image-search-gender-bias-hasnt-really-been-fixed/

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