Google’s algorithms counter negative SEO attempts – DM News

Google’s Gary Illyes shares insight on why negative SEO attempts often fail. Such attempts involve spamming competitors with poor quality links in hopes of having them miscategorized by Google’s algorithms, which would lead to their removal from Search Engine Results Pages (SERPs).

Illyes clarifies that Google’s algorithms are advanced enough to recognize and counter these detrimental tactics. The system effectively ignores low-quality links, making negative SEO attempts largely ineffective. He urges webmasters to focus on creating high-quality, user-friendly website content instead of resorting to manipulative tactics.

The concept of negative SEO originated from the highly competitive online gambling industry. As website owners become more aware of the potential risks of poor-quality inbound links, this approach has gained prominence.

In a recent discussion, Illyes responded to questions about negative SEO’s real-world effects and how Google mitigates their influence. He shared…

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The post Google’s algorithms counter negative SEO attempts – DM News first appeared on One SEO Company News.

source: https://news.oneseocompany.com/2024/07/22/googles-algorithms-counter-negative-seo-attempts-dm-news_2024072257413.html

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