Google’s AI Search: Why are digital news publishers wary – Exchange4Media
The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a further dent to their ad revenue, share industry observers
On May 10, Google announced that it has brought in a few changes in Search. Apart from new writing tools in Gmail and immersive directions in Google Maps, the tech giant also unveiled Search Generative Experience (SGE) on an “experimental” basis.
SGE uses generative AI to make responses to Google Search queries smarter, quicker and shorter. It can read everything available on the open web and uses that information to generate answers to questions in a conversational tone, rather than sharing just links as it has been doing for two decades now.
Google describes the feature as: “With new generative AI capabilities in Search, we’re now taking more of the work out of searching, so you’ll be able to understand a topic faster, uncover new viewpoints and insights, and get things done more easily… You’ll…
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source: https://news.oneseocompany.com/2023/05/14/googles-ai-search-why-are-digital-news-publishers-wary-exchange4media_2023051444804.html
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