Google’s AI Search Switch Leaves Indie Websites Unmoored – PYMNTS.com
Google’s AI-generated search answers have reportedly not been good for independent websites.
Those answers, along with Google’s alterations to its search algorithm in support of them, have caused traffic to those websites to plunge, Bloomberg News reported Monday (April 7), citing interviews with 25 publishers and people working with them.
The changes, Bloomberg said, threaten a “delicate symbiotic relationship” between businesses and Google: they generate good content, and the tech giant sends them traffic.
According to the report, many publishers said they either need to shut down or revamp their distribution strategy. Experts this effort could ultimately reduce the quality of information Google can access for its search results and AI answers.
And those answers, the report added, can sometimes still contain inaccuracies, making them an inferior substitute for publishers’ content.
For example, Morgan McBride, who runs a DIY home improvement website, said that Google’s AI can…
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