Google’s AI search engine could make or break search forever — here’s why – Tom’s Guide
There was a lot of AI news at Google I/O this year, touching on everything from Google Bard to Google Docs, but nothing bigger than Search Generative Experience (SGE). Yes, even Google Bard losing its waitlist couldn’t hold a candle to Google essentially reinventing Search with generative AI.
We had heard rumors that a Google Search AI upgrade was coming at I/O 2023, introducing features from a secretive Google program codenamed Project Magi that was tipped to be Google’s next-generation search engine.
And that is exactly what we got. Even if Google never explicitly said that its AI-based search engine — now officially SGE — was the start of Google 2.0., that’s exactly what SGE is. It is the official reinvention of how we search, even more so than Microsoft Bing Chat has been. With the integration of generative AI chatbots directly into Search, rather than as an additive feature, Google has shown us its plans for the future of Search.
And everyone else is a step behind.
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The post Google’s AI search engine could make or break search forever — here’s why – Tom’s Guide first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/05/15/googles-ai-search-engine-could-make-or-break-search-forever-heres-why-toms-guide_2023051544811.html
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