Google: What are the free and paid digital solutions for your hotel? – Hospitality Net

70% of travelers buy more online today than they did before the Covid crisis in 2020. Knowing which action levers are relevant to promoting your hotel on the Internet, and how to activate them, has become a bigger challenge than ever before.

Take advantage of analytics tools

Of the free Google options that you can use to your advantage, the analytics tools are a great asset.

Track your performance with Google Analytics 4

An essential tool for tracking your online performance, Google Analytics 4 replaces Universal Analytics. More powerful, Google Analytics 4 analyzes visitors to your website, collecting online data from websites to understand the customer journey.

This enables the GA4 system to measure your performance, as well as the effectiveness of your marketing actions and more (content, services, etc.). As a result, Google Analytics 4 is an excellent analysis tool that helps you make the best possible marketing decisions to increase direct bookings for your hotel.

Track travel…

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source: https://news.oneseocompany.com/2023/11/29/google-what-are-the-free-and-paid-digital-solutions-for-your-hotel-hospitality-net_2023112953112.html

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