Google warns against content pruning as CNET deletes thousands of pages – Search Engine Land
Gizmodo published an article “exposing” CNET for deleting thousands of pages, as they put it to “game Google Search.”
What CNET did. “Thousands of articles” were deleted in recent weeks (CNET declined to provide an exact number), according to Gizmodo. CNET confirmed the content culling. CNET decided which pages to “redirect, repurpose or remove (deprecate)” by looking at metrics such as:
- Pageviews.
- Backlink profiles
- Amount of time passed since the last update.
What CNET said. Content deprecation “sends a signal to Google that says CNET is fresh, relevant and worthy of being placed higher than our competitors in search results,” according to an internal memo. Taylor Canada, CNET’s senior director of marketing and communications, told Gizmodo:
- “Removing content from our site is not a decision we take lightly. Our teams analyze many data points to determine whether there are pages on CNET that are not currently serving a meaningful audience.
- “This is an industry-wide best practice…
The post Google warns against content pruning as CNET deletes thousands of pages – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/08/09/google-warns-against-content-pruning-as-cnet-deletes-thousands-of-pages-search-engine-land_2023080948735.html
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