Google Warns Against Cloaking HTTP Status Codes – Search Engine Journal
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During Google’s April 2023 SEO Office Hours, a website owner asked Gary Illyes, Analyst at Google, whether giving Googlebot a different HTTP status code from the one served to human visitors would be acceptable.
Specifically, they wanted to serve an HTTP status code of 410 (Gone) to Googlebot while giving users a 200 (OK) status code.
An HTTP status code of 410 informs search engines that a page has been deleted for good and needs to be removed from their index.
In contrast, an HTTP status code of 200 means the request worked and the desired resource was successfully given.
Giving different HTTP status codes to search engines and users is known as “cloaking.”
This is often employed as a black hat SEO technique for manipulating search engine rankings by showing one version of a page to crawlers and another version to human visitors.
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The post Google Warns Against Cloaking HTTP Status Codes – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/04/12/google-warns-against-cloaking-http-status-codes-search-engine-journal_2023041243429.html
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