March 03 SEONews
Google VP of Ads bets on AI to transform ads into tailored consumer journeys – Search Engine Land
Google’s Ads and Commerce product lead, Vidhya Srinivasan, today outlined how the company is reimagining advertising as “avenues for tailored exploration” in response to unpredictable consumer behavior.
The big picture: Google is focusing on three key solutions to help advertisers break through:
- AI-powered shopping innovations. Google launched several new shopping features, including ads in Lens, AI-powered Google Shopping, 3D product spins, and virtual try-on experiences for clothing items.
- YouTube creator partnerships. The platform’s highly engaged audiences, particularly Gen Z, trust creator recommendations 98% more than those on other social platforms (according to Google figures). Google is developing more interactive ads with the aim of helping brands connect with relevant creators.
- Enhanced search experiences. AI-powered features like AI Overviews, Circle to Search, and Google Lens are expanding the types of questions people can ask. These new search capabilities has…
The post Google VP of Ads bets on AI to transform ads into tailored consumer journeys – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/03/google-vp-of-ads-bets-on-ai-to-transform-ads-into-tailored-consumer-journeys-search-engine-land_2025030360312.html
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