Google vision match vs. traditional search: Early insights on AI shopping tool – Search Engine Land
With Google’s introduction of its vision match feature, users can now describe a product they’re looking for, and AI will generate suggestions similar to that item.
The real kicker is that the product generated likely doesn’t exist.
The AI will create something that you want, show you the product, and then try to match the AI product with items from the real world.
It sounds like a streamlined, user-friendly shopping experience that could revolutionize online shopping yet again.
- But does it actually enhance our shopping journey?
- Are these AI-generated results truly more effective than the product results we get from traditional Google search?
- What does this mean for advertisers?
To find out, I tested the feature myself, comparing vision match results with standard search results for a few product categories.
What I found may give you a new perspective on the role AI plays in online shopping.
Test 1: Vision match ‘suggested query’
To start, I choose one of vision match’s “…
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