Google Using New AI to Better Detect Searches Made by People During Personal Crises – CNET

Google is using new artificial intelligence designed to understand the intent behind search inquiries, technology the search giant hopes will deliver more relevant results for people seeking help during personal crises.

On Wednesday, Google said in a blog post it would begin implementing MUM, an AI model that more accurately detects “a wider range of personal crisis searches,” in the coming weeks. The model is designed to better understand the intent behind search queries and provide immediately useful information to the searcher. Google says the new model will help its search engine with inquiries related to suicide, sexual assault, substance abuse and domestic violence.

The company also said another AI model, dubbed BERT, reduced the number of unwanted sexually explicit results the search engine returns. Google said BERT has already cut “unexpected shocking results” by 30% over the past year.

The new AIs are designed to deliver results that more accurately reflect the intent…

Read Full Story: https://www.cnet.com/tech/services-and-software/google-using-new-ai-to-better-detect-searches-made-by-people-during-personal-crises/

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