Google updates Misrepresentation policy with key information on building trust – Search Engine Land
Google has updated its Misrepresentation policy with detailed information on how marketers can build trust.
The document advises what steps and precautions brands should take to make sure their products and offers are eligible to be served in Search.
Why we care. The updated policy provides specific criteria for brands. This level of detail will also prove useful for anyone struggling with a misrepresentation suspension or warning.
Building trust. In its updated policy, Google explained that there are four issues you need to address to build trust. For each issue specified, Google provided specific instructions that brands should follow:
- Business Identity
- Ensure that the official business name is provided and that there is consistency across the registered business name and domain name.
- Make sure a brand’s website features an ‘About Us’ page as this establishes authenticity and helps customers to understand their unique journey.
- Link out to the brand’s social media profiles…
The post Google updates Misrepresentation policy with key information on building trust – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/07/21/google-updates-misrepresentation-policy-with-key-information-on-building-trust-search-engine-land_2023072147925.html
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