Google updates its search engine to demote clickbait – ITBusiness.ca

Google will be making changes to its search engine rankings to promote original content over purely search engine optimized articles that fail to inform and clickbait.

Google dominates the search engine market; according to Statista, it accounted for 83.84 per cent of the global search engine market share in July 2022, dwarfing the runner-up, Bing, with 8.88 per cent. That translated to 86.5 billion visits in June 2022 alone, as reported by Similarweb.

The change will begin rolling out for English users globally starting next week. The full deployment could take up to two weeks and will introduce new site-wide ranking criteria. The search giant says the update will especially affect results related to online education, entertainment, shopping, and tech-related content.

To prepare for the change, Google suggested that creators focus on people-first content, and avoid creating content that’s purely optimized for search engine rankings. In some cases, a piece of content can currently…

Read Full Story: https://www.itbusiness.ca/news/google-updates-its-search-engine-to-demote-clickbait/122647

The post Google updates its search engine to demote clickbait – ITBusiness.ca first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/08/19/google-updates-its-search-engine-to-demote-clickbait-itbusinessca_2022081927835.html

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