Google Unveils “Topic Authority” to Optimize News Search – Cyber Kendra

Google introduces Topic Authority, enhancing news search by prioritizing local, expert sources for more reliable, credible, and relevant results.

Google recently took a significant leap in its search engine technology by unveiling a new system known as “Topic Authority” This innovative algorithm focuses on surfacing more relevant, expert, and knowledgeable content in Google Search and News, according to a recent company blog post.

Understanding Google’s Topic Authority

The concept of topic authority revolves around identifying which sources are experts in their field or area. This expertise recognition spans across a multitude of specialized subject areas, including health, finance, politics, and local news. The technology primarily focuses on making sure Google users receive accurate and authoritative news on the topics they search for.

How It Works

Google’s Topic Authority system harnesses a range of signals to ascertain a publication’s expertise in specific areas. The algorithm…

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source: https://news.oneseocompany.com/2023/05/23/google-unveils-topic-authority-to-optimize-news-search-cyber-kendra_2023052345158.html

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