Google Unveils Search Upgrades At I/O: Generative AI & ‘Perspectives’ – Search Engine Journal
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Today at Google I/O, several advancements to Search were unveiled for the first time.
Two of the most significant updates to Search include integrating a “Perspectives” feature and applying generative AI to enhance search results.
These enhancements aim to reshape how users discover information and deepen their understanding of topics.
Transformative Generative AI
Dubbed the Search Generative Experience (SGE), Google’s new generative AI feature is a new approach to search queries.
This technology is designed to simplify complex search tasks and provide key information snapshots linked to deeper resources.
Google’s generative AI can answer more detailed questions, like comparing two national parks for a family with young children and a dog, by providing pertinent details and suggestions for further exploration.
SGE also enhances the…
The post Google Unveils Search Upgrades At I/O: Generative AI & ‘Perspectives’ – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/05/10/google-unveils-search-upgrades-at-io-generative-ai-perspectives-search-engine-journal_2023051044721.html
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