April 27, 2023 SEONews
Google UA historical data will be available until July 1, 2024 – Search Engine Land
Good news for those behind on exporting their Google UA data. Starting on July 1, 2023, data collection in Universal Analytics will come to a halt. However, you will retain the ability to view and export all the data collected before this date until July 1, 2024.
After sunset. Keep the following in mind when planning your GA4 migration.
- After sunset and until platform turndown, users will have Viewer access to historical data and reports in the user interface but not Editor access.
- Additionally, you can export your data, as outlined in the available solutions. However, after the property turndown, no new data will be processed, and there will be no updated reports or metrics with post-sunset data.
- Bidding, audience, or conversion data will not be sent to Google Ads or third-party integrations.
- Current Universal Analytics 360 contract holders will be able to create standard Universal Analytics properties and upgrade them to 360 to continue data processing.
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The post Google UA historical data will be available until July 1, 2024 – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/04/27/google-ua-historical-data-will-be-available-until-july-1-2024-search-engine-land_2023042744137.html
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